The iconic Dior lipstick, Dior Rouge, was made back in 1953 with the goal to provide comfort with the power of color. It was reinvented and upgraded through the years. In September 2017, Dior will present its new form, ink-like and long-lasting Dior Rouge Liquid.

Dior Rouge Liquid is said to be the first fluid formula with multiple and surprising color effects that offers extreme comfort and stays exceptionally long, up until 12 hours. The innovative formula is characterized by 3 assets:

- Liquid intensity - it provides a powerful and long-lasting color thanks to the optimization of the dispersion of pigments in the texture and the presence of eosines for an exceptional hold;
- Liquid effects - it is offering four different couture effects with four finishes: matte, satiny, nude or metallic;
- Liquid care - it is comfortable to wear and to apply, providing a second skin effect in one gesture. Silicone contributes to easy application while the combination of oils give the formula a creamy and comfortable texture.

It is available in 24 different shades divided in 4 groups by finish effect:
Rock Matte

- #999 MATTE (IT shade)
- #862 HECTIC MATTE
- #797 SAVAGE MATTE
- #658 EXTREME MATTE
- #908 BLACK MATTE (extreme shade)
Pop Satin

- #162 MISS SATIN (IT shade)
- #565 VERSATILE SATIN
- #788 FRENETIC SATIN
- #442 IMPETUOUS SATIN
- #427 DELICATE SATIN
- #895 FAB SATIN (extreme shade)
Electric Metal

- #979 POISON METAL (IT shade)
- #334 VIBRANT METAL
- #751 ROCK’N’METAL
- #658 SCANDALOUS METAL
- #375 SPICY METAL
- #601 HOLOGLAM (extreme shade)
Nude Velvet

- #614 JUNGLE MATTE (IT shade)
- #221 CHIC MATTE
- #527 RECKLESS MATTE
- #265 FURY MATTE
- #625 MYSTERIOUS MATTE
- #574 LIVELY MATTE
- #901 OXBLOOD MATTE (extreme shade)

Actress Natalie Portman is the face of the campaign, directed by Peter Philips and shot by David Sims.
#RougeRocks
Sanja Pekic
Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia info...(more)
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