EcoTools Spring 2012 Collection

If you’re searching for a nice, quality, effective and budget-friendly set of makeup brushes then you should probably consider purchasing some of the EcoTools products. This mass-market brand, famous for their environmentally-friendly cases and brushes, is using recycled aluminum, synthetic hairs and nontoxic ink for their products. The brand has just announced a new line of spring items, with a help of their lovely spokeswoman and collaborator Alicia Silverstone. The inspiration behind spring 2012 collection stems from the Silverstone’s garden. Images of Cleveland sage and flower bloom are generously scattered on fabric-prints of various new items. The collection includes a deluxe pencil case, a cosmetic bag, a train case, a four-piece backstage vanity brush set and a brush set and bag, all times selling for $15.99 and under. As a part of this new campaign, EcoTools is also launcing a new green-life platform on their website. The purpose is to educate their customers on how to be more environmentally responsible. In the words of Alicia Silverstone: “This brand makes it just as easy for a woman to walk into Target and make a conscious environmental choice as it is for her to make one that isn’t.”

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)