Elizabeth Arden launches PREVAGE City Smart Broad Spectrum SPF 50 Hydrating Shield

Elizabeth Arden introduces a new skin care product designed to help fight environmental damage. The new member of the Prevage family is the City Smart Broad Spectrum SPF 50 Hydrating Shield.

It is no secret that pollution, especially in the urban areas, harms overall health and also damages skin. UV exposure isn't the skin's single environmental enemy – high levels of pollution can also cause irreversible damage such as breaking the skin’s barrier function, and destroying its keratin levels. This all leads to dryness, dullness, dark spots, inflammation, and premature aging of the skin.

The new Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield comes with a promise of significant pollution-neutralizing benefits. This multifunctional cream is based on superior anti-aging technology that neutralizes the damaging effects coming from the environment – from UV rays, to pollution and smoke. The cream is said to be the first-of-its-kind skin shield to combine pollution and UV protection with Elizabeth Arden’s proprietary DNA Enzyme Complex. The Complex is formulated with purified enzymes derived from plankton, Arabidopsis Thalina, and ocean bacteria extracts. This protective ingredient neutralizes free radical damage, while supporting skin’s own restorative processes. It also boosts skin’s elastin and collagen reserves, fortifies skin’s renewal potential, and helps create more resilient, healthy looking skin.

Prevage City Smart features a patent pending formula that delivers younger, more energized, and healthier skin. It forms a protective barrier that stops toxins and pollution particles from penetrating skin. Micronized zinc oxide and titanium dioxide (mineral-based ingredients) filter out UVA and UVB rays to provide a high level of sun protection - SPF 50.

The main ingredient of the potent formula is an exclusive blend of the world’s most powerful antioxidant, Idebenone, with Green Tea, Thiotaine, Ferulic Acid, and L-Carnosine. The formula not only neutralizes oxidative damage caused by pollution and sun exposure, but also helps prevent the appearance of future signs of aging and hyperpigmentation.

The City Smart Hydrating Shield is based on a sheer gel-to-cream formula, which leaves the skin looking perfected, almost like using a primer. The lightly tinted cream is infused with light-refracting particles, to visibly smooth the appearance of discoloration, first signs of aging, and wrinkles.

The PREVAGE City Smart Broad Spectrum SPF 50 Hydrating Shield retails at $68.00 for a 1.3 fl. oz tube. Available for purchase at elizabetharden.com.

Products mentioned in article

Elizabeth Arden Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)