Elizabeth Arden The March On Beautiful Color Lipstick
The house of Elizabeth Arden introduces the March On Campaign featuring the famous American actress Reese Witherspoon.

The March On Campaign, aimed at promoting and amplifying women's rights globally, continues Elizabeth Arden's fearless female founder's legacy of honoring women and advocating for their rights. Elizabeth Arden, the lady behind the iconic cosmetics empire, famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. The vibrant red pout, which wasn’t socially acceptable at the time, has remained an icon of female power to this day.
To honor its late founder and her legacy, Elizabeth Arden introduces the March On campaign and a special limited edition lipstick in the brand's signature Red Door Red shade. The lipstick is presented in a unique red-and-gold case, and signed by Reese Witherspoon. This limited edition launch will be sold globally with 100% of the proceeds benefiting the UN Women in support of their work to advance women's issues worldwide.
"There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women's lives around the world for the better," explains Reese Witherspoon. "I have the unique privilege to not only tell these women's stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On."

The March On Beautiful Color Lipstick in Red Door Red will be available from March 2018 for $26.50 on ElizabethArden.com and in department stores globally.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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