Elizabeth Arden Visible Difference Multi-Targeted BB Cream SPF30

Elizabeth Arden is launching a new Multi-Targeted BB Cream SPF 30 in July 2013. The new tinted moisturizer with added benefits will extend Elizabeth Arden’s Visible Difference line, and offer all-in-one solution for the most common skin concerns.

Elizabeth Arden Visible Difference Multi Targeted BB Cream is designed to deliver flawless-looking complexion in one quick and easy step. The product works as an instant moisturizer and face primer, while protecting the skin from environmental hazards and sun-induced damage. Multi Targeted BB Cream can be worn on its own, as tinted moisturizer or lightweight foundation, or layered under the regular foundation to prolong the wear of makeup. The cream is formulated with hyaluronic acid, Vitamin C derivative and UVA/UVB sun shields. It is suitable for all skin types.

Speaking about the new project Elizabeth Arden Vice President Research & Development, Art Pellegrino, said: “The new Visible Difference Multi-Targeted BB Cream SPF 30 intuitive formula boasts skin-smart ingredients which adapt to users’ unique skin concerns revealing their healthy-looking skin. With instant and long-lasting results, we’re confident it will become a key step in every skincare regimen.”

Products mentioned in article

Elizabeth Arden Visible Difference Multi-Targeted BB Cream SPF30

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)