Erasa Announces Linda Evangelista as its new Vice President and Creative Director

One of the most influential models of all time, Linda Evangelist, has just been named Vice President and Creative Director of skin care startup Erasa. The super-model has joined the young cosmetic company earlier this year, to take an active part in product innovation, development, and future planning. At the moment, Erasa has only one product, the Erasa XEP-30 Extreme Line Lifting and Rejuvenation Concentrate, but three more products are launching early next year! The fourth product is already in the making, and is just about to enter the stage of clinical testing.

The 51-year-old Canadian beauty also doubles as the face of Erasa XEP-30, which is an anti aging concentrate clinically proven to help erase all visible signs of aging. According to the brand’s philosophy, Erasa XEP-30 is inspired by nature and developed using biomimetics. The safe, synthetic, and sustainably-produced molecules found in its formula have been developed to mimic the structure and function of naturally occurring substances. The Erasa XEP-30 Extreme Line Lifting and Rejuvenation Concentrate won the Allure Magazine’s Best of Beauty Breakthrough award for 2015. Evangelista first discovered it last year, when it was gifted to her by a friend. The product is described as the closest non-invasive alternative to Botox, a topical concentrate that relaxes facial muscles, without blocking movement, and instantly smooths skin. The product is clinically proven to erase all visible signs of aging, including deep frowns, wrinkles, and even crow’s feet.

Right after the first application, the skin appears firmer, while age-spots and dark circles begin to disappear. The powerful XEP-30 neuropeptide works to relax skin and reduce wrinkles, as the skin appears more even and radiant. The patent pending delivery system transports active ingredients faster and deeper to where they are most needed. The concentrate also includes a blend of complementing ingredients to diminish redness. With regular use, all signs of aging visible on the face are smoothed and filled without blocking movement or causing “frozen face,” a common side effect of injectables.

The Erasa XEP-30 Extreme Line Lifting and Rejuvenation Concentrate is delivered in a luxurious frosted glass bottle with metallized interior and a decorative ring in the shade of pink gold. A bottle of 50mL/1.7 fl Oz contains an estimated 8–10 weeks supply of the formula, and it retails at $60.00.

Products mentioned in article

Erasa XEP-30

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)