Estée Lauder is launching Double Wear Nude Water Fresh Foundation

Estée Lauder has just unveiled a new addition to its highly successful Double Wear range – Double Wear Nude Water Fresh Makeup SPF 30. The heir of the original Double Wear Foundation, which has earned itself a cult-favorite status among the consumers thanks to its 15-hour wear and high coverage finish, is a weightless yet powerful ultra-fluid makeup packed with skin-loving ingredients.

The freshly revisited Double Wear formula is said to be ideal for the ultimate “no makeup” makeup look. Thanks to its ultra-fluid texture, the foundation feels weightless on the skin, even though it provides a generous amount of pigment for a healthy-looking, even-toned, flawless complexion. While the original Double Wear foundation had 15-hour wear, the new one promises to deliver no less than 24 hours of a flawless finish! Such an amazing staying power is made possible using special pigments that have been wrapped in a flexible polymer that moves with the skin. In addition, the foundation is oil free, so it won’t slip and smear.

The new Double Wear Nude Water Fresh formula also provides a significantly lighter coverage, but its gel-to-cream texture allows it to be layered up to a higher coverage finish. In addition, it also includes moisturizing hyaluronic acid, a cocktail of pollution-fighting antioxidants, and indispensable SPF30.

Estée Lauder Double Wear Nude Water Fresh Makeup SPF 30 is hitting the shelves in July 2017. The foundation will be available in no less than 33 new shades, and priced at £32.50/$42.20.  The original Double Wear foundation will remain to be sold alongside the new one.

Products mentioned in article

Estée Lauder Double Wear Stay-in-Place Makeup SPF 10

Estée Lauder Double Wear Nude Water Fresh Makeup SPF 30

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)