Estee Lauder New Dimension Skincare Collection fronted by Eva Mendes

The house of Estée Lauder has just announced that Hollywood actress Eva Mendes is the brand’s new beauty ambassador. Eva will represent Estée Lauders new transformative skincare collection, named New Dimension, which debuts in Fall 2015.

As further explained by Jane Hertzmark Hudis, Global Brand President at Estée Lauder, Mendes will appear in digital, TV and print advertising campaigns: "As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty. Eva’s warmth and approachability will help us share this incredible story with women around the world." The collection is not a classic antiaging line, but rather a universal, transformative skincare range aimed at all women, regardless of their age.

"Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” said Mendes. “I'm excited to represent a New Dimension skincare because I can relate personally to what it stands for - the power we have as women to take control and transform our own beauty.”

The New Dimension collection by Estée Lauder is developed to help women to transform their appearance by defining the look of contours. As poetically explained in the official press release, the New Dimension collection redefines and transforms woman’s appearance in such a way that every angle becomes her best angle. The new collection features New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape, which will be launched in North America in July and internationally in September. The brand will also launch two contouring compacts, Shape + Sculpt Face Kit and the Shape + Sculpt Eye Kit (priced at $50 and $40, respectively).

All products from the New Dimension collection are designed to plump and smooth skin from the outside, while improving its volume and density deep within. The key actives are hyaluronic acid, a pro - collagen complex, a blend of lipids, fibronectin proteins, and filgrin. The New Dimension Shape + Fill Expert Serum should be used all over the face, while the New Dimension Expert Liquid Tape targets the cheekbones, temples, and the eye area. The serum is delivered in a 30ml bottle, and it retails at $89. The New Dimension Liquid Tape is priced at $70, for 15ml.

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)