Estée Lauder Pure Color Envy Liquid Lip Potion

Published: 2015-06-15 by Marina Milojević in Makeup

Following the announcement that Kendall Jenner would be the new face of Estée Lauder, the first promotional campaign featuring the beautiful 19-year-old model is finally here. Jenner appears as the face of Estée Lauder’s new Modern Muse Le Rouge fragrance, as well as on the promotional posters for the Pure Color Envy Liquid Lip Potion.

While the Modern Muse Le Rouge is just another sequel to the famous Modern Muse franchise, the Liquid Lip Potion is a completely new product, an innovative lip color that also nourishes and moisturizes your lips. As announced by the famous beauty brand, the Liquid Lip Potion formula is extremely lightweight. It promises a high-impact color payoff along with some soothing, nourishing benefits of a lip balm. The Potion drenches lips in moisture, thanks to its unique blend of avocado, jojoba, and sunflower oil. A little bit of science is used to ensure long-lasting hydration thanks to time-release encapsulated moisture complex, and hyaluronic acid.

The Liquid Lip Potion by Estée Lauder is formulated to boost moisture and give you no less than 8 hours of perfect wear. It also features the uplifting, sparkling scent of red currant, mandarin and apple blossom. The product is available in 16 versatile shades, each featuring the Advanced True Vision Technology, which promises to deliver “concentrated liquid structural pigments” for color, definition, and volume. The shades are divided into four color harmonies:

Nudes and browns: Naked Ambition, Extreme Nude, Bitter Sweet
Corals and reds: Fierce Beauty, Cold Fire, Lethal Red, Strange Bloom
Pinks and berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naive, Quiet Riot
Mauves and plums: Vague Obsession, Fragile Ego, True Liar, Savage Garden

The Estée Lauder Liquid Lip Potion is launching in August 2015. The product will retail at £25.

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