Estée Lauder Pure Color Envy Sculpting Lipstick

Published: 2013-11-22 by Marina Milojević in Makeup

Yesterday in London, Estée Lauder unveiled its new Pure Color Envy Sculpting Lipstick, a product that is aimed at bringing youthfulness and freshness into the brand’s color cosmetics range.

Estée Lauder Pure Color Envy Sculpting Lipstick is a brand new lipstick by the famous up-scale beauty brand. Announced as more than just a product launch – a rebirth of the brand – the line comprises of 20 new shades, ranging from modest nudes to bold pinks and berries, all the way down to vibrant mauves and plums.

Estée Lauder Pure Color Envy Sculpting Lipstick is designed to sculpt the lips and coat them in a veil of high-intensity color. The formula is creamy and long-wearing, claimed to stay put for no less than 6 hours. The lipstick is infused with Estée Lauder's exclusive Time Release Encapsulated Moisture Complex, which uses Hyaluronic Acid to provide hydration and lock-in the moisture. The lipstick is very easy to apply, and it will look perfect on your lips even if you don’t use a primer, a lip liner or a layer of gloss on top.

Estée Lauder Pure Color Envy Sculpting Lipstick is delivered in a new packaging, which is the brand’s first new lipstick case since 1992. The case is painted in deep midnight blue, with gold-colored accents and magnetic closure.

Estée Lauder Pure Color Envy Sculpting Lipstick is launching at in Europe, the Middle East, Africa and the Americas, in February 2014. The product will be available for £20.40. The face of the campaign for Estée Lauder's new Pure Color Envy Sculpting Lipstick is an American model and actress, Carolyn Murphy.