Eyeko arrives on U.S. Market

Published: 2012-03-04 by Marina Milojević in Makeup

A new mascara brand is hitting the shelves in the US and Canada, this spring. Eyeko, a British brand relaunched last year, is approaching the new customers with a desire to become the fastest-growing mascara brand in Sephora.

The brand offers three varieties of this product: Skinny Brush Long & Tall, Curvy Brush Curl & Hold and Fat Brush Big & Bold, each priced reasonably at $19. The mascaras are delivered in a sleek silver packaging adorned with the brand’s pink shield logo. Guitar-picklike shields are also provided with the product to prevent messy application, while the formula offers a nourishing blend of pro-vitamin B, shea butter and keratin.

Eyeko’s philosophy is: “Treat your lashes like you treat your hair. We are using hair technology in mascara so your lashes look lovely.”