Fenty Beauty by Rihanna to launch Pro Filt’r Mattifying Primer

Rihanna is extending her award-winning Pro Filt’r range with a brand new Mattifying Primer. Designed to help combination and oily skin to stay fresh and shine-free, this next-generation primer delivers long-lasting shine control, reduces the appearance of pores, and extends the wear of foundation.

The Mattifying Primer features the same featherweight, cushiony texture as the original Fenty Beauty primer. However, this one specializes in neutralizing shine and giving the skin fresh and clean appearance. It instantly mattifies skin, smooths the look of pores, and provides prolonged action against excess sebum. All this without feeling tight or dry. It pleasantly sits on the face with an ultimate second-skin effect. Pro Filt’r Mattifying Primer and Pro Filt’r foundation are a match made in heaven. The primer helps foundation blend better, last longer, and stay fresh all day long, without caking.

The unique formula blends Blue Agave Extract with finely milled blurring powders. It comes in a universally flattering single shade, True Matte, which beautifully melts into all skin tones. It can be applied allover, or only where you need it: T-zone, around the nose, on the chin…

Fenty Beauty Pro Filt’r Mattifying Primer arrives in a smoked glass bottle with a millennium pink cap. The primer is priced at $32.00 and it drops online only on July 19, in stores and Sephora from August 15.

Fenty Beauty Pro Filt'r Mattifying Primer

Foundation Primer

Fenty Beauty Pro Filt'r Mattifying Primer is a universal primer that melts into all skin tones to provide an instant soft-focus effect, minimize the look of po ...

Price $32.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)