Giorgio Armani expands its Skincare Portfolio

Published: 2016-09-26 by Marina Milojević in Skin Care

Giorgio Armani has recently added three new products to its Armani Prima collection. The Armani Prima series is composed of advanced skin-care formulas designed for improving skin quality instantly, and maintaining the glow of freshly applied makeup throughout the day. The range, which is designed in collaboration with Giorgio Armani international makeup artist Linda Cantello, is aimed at modern beauties living in a fast-paced world, who demand immediate results. The range is designed to moisturize the skin, make it more resilient against environmental hazards, and regulate sebum production so makeup can last longer.

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The Armani Prima collection already includes the Glow-on Moisturizing Balm, Day Long Skin Perfector, and Eye & Lip Contour Perfector. This fall, Armani expands its skincare offer with Nourishing Glow Enhancer oil-in-gel, Smart Moisture Serum, and Refreshing Make-up Fix.

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Armani Prima Nourishing Glow Enhancer oil-in-gel provides intense nourishment and a natural-looking glow to the skin.  This nourishing product is especially suitable for dry skin. Just a drop of it is enough to nourish and moisturize dry areas of the entire face, or naturally brighten the cheeks and complexion. The product retails at 90 Euros, or $101 USD.

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Armani Prima Smart Moisture Serum is a luxurious foundation primer that improves application of makeup while encouraging its lasting hold. The lightweight texture is instantly absorbed, leaving a bare-skin sensation. The serum delivers a targeted concentration of moisture to different parts of the face, depending on their needs. Immediately, skin feels intensely hydrated, makeup looks flawless, while over time fine lines and wrinkles appear less noticeable. The serum retails at 90 Euros, or $101 USD.

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Armani Prima Refreshing Make-up Fix evens out the skin and fixates your makeup so it lasts all day long while resisting to different external factors responsible for losing its impact. This refreshing mist sets makeup and creates a lightweight, flexible veil over the skin to protect it against environmental factors. Immediately, the skin is invigorated and refreshed, while makeup is protected from running, fading, or settling into fine folds of the skin. The spray retails in a 150-ml. bottle for 45 euros, or $51 USD.


Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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