Giorgio Armani introduces Power Fabric Foundation

The cosmetic house of Giorgio Armani introduces its new long-wear high cover foundation – the Power Fabric. This is a completely new liquid foundation that combines a long-lasting coverage with a radiant, breathable finish that feels like a second skin. The foundation is designed to help you cover discoloration and blemishes, and provide smooth and even complexion with an undetectable finish.

More than a classic makeup product, Giorgio Armani’s Power Fabric Foundation incorporates broad-spectrum SPF25, to leave your skin flawless and safeguarded all-year round. The Power Fabric Foundation is formulated with Octinoxate 6.7%, one of the critical UVA sunscreens that provides reliable sun protection. If you have oily skin, choosing a foundation with sunscreen is a fantastic choice, because it will keep excess shine under control. In any case, wearing a sunscreen everyday will save your skin from years of visible damage, and preserve your youthfulness in the long run.

Armani’s powerful new multitasker is also formulated for dual application. You may use it as a classic foundation, on the entire face, or apply with a brush to conceal and correct imperfections, or for touch-ups during the day. The liquid formula is easy to apply and build using fingertips, as it warms up on contact with the skin and melts to a fine, beautifying finish.

Armani Power Fabric Foundation debuts January 2017. The foundation will be available in 12 different shades. A bottle of 30ml retails at around 50 €.

Products mentioned in article

Giorgio Armani Power Fabric

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)