Giorgio Armani launches its new compact foundation

Armani has just introduced the new Luminous Silk Compact, which is the latest foundation-type product from the famous Italian brand. To highlight the launch, the brand has also introduced a new business policy, which includes free returns on all foundation purchases from their website. In other words, this means that you don’t have to worry no more if the shade you purchase will match your skin tone – from now on, every armanibeauty.com order containing a foundation will include a pre-paid return label! Nice move, Armani!

So, what is the new Luminous Silk Compact? As Giorgio Armani Beauty describes it, the Luminous Silk Compact is based on an innovative formula that uses micro-silk technology to ensure luminous but matte finish, buildable coverage and long-lasting wear. If you’re familiar with Armani’s beauty assortment, then you must know that the Luminous Silk Compact is nothing more (or less) than a portable, on-the-go version of its iconic, award-winning, Luminous Silk fluid foundation. In its compact version, the Luminous Silk is delivered with a dual-use applicator, which enables you to achieve two different makeup results. The beige side of the applicator is used to set and perfect the foundation, while the black side contributes for a lightweight foundation finish.

Armani Luminous Silk Compact is available in eight shades, and it comes in a sleek black-and-beige mirrored case. The surface of the pressed powder is embossed with Giorgio Armani’s recognizable logo. The Luminous Silk Compact retails at $62.00, and it is already available for purchase at GiorgioArmaniBeauty and Nordstrom.

Shades 2 and 4:

Shades 4,5 and 5:

Shades 5,5 and 6,6:

Shades 7 and 9:

Products mentioned in article

Giorgio Armani Luminous Silk Compact

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)