Giorgio Armani Lip Magnet

The famous Italian fashion designer, and the owner of the eponymous beauty brand, Giorgio Armani, has just announced the launch of his new lipstick, the Giorgio Armani Lip Magnet. The innovative liquid lipstick, which is designed to complement fashion trends for the Fall/Winter season of 2016, is announced as a second-skin intense matte color lipstick.

What makes this lipstick quite unique is its cutting-edge formula and a distinctive composition. While most conventional lipsticks are typically composed of a fatty-base (oils, waxes, and different emollients) and color pigments, Armani’s Lip Magnet is actually formulated as an emulsion. In other words, the Armani Lip Magnet is formulated with fine colored droplets dispersed in a liquid base. Once applied, the liquid base evaporates, while the phase composed of moisturizing oils and pigments remains on the lips. The result is a weightless, highly-pigmented, matte finish that feels like a second skin! In addition, thanks to the gradual evaporation, the color is not as dull as in other matte formulas, but rather clear and bright! Giorgio Armani Lip Magnet promises up to 8 hours of wear, and it doesn’t try the lips. The color blends with the lips and doesn’t migrate, but rather holds magnetically…

The packaging of Giorgio Armani Lip Magnet resembles the packaging of Giorgio Armani Rouge Ecstasy lipstick – transparent base with a red-colored cap, and Giorgio Armani’s signature magnetic closing.

Giorgio Armani Lip Magnet Matte Lipstick will be available in 18 different shades, from October 2016. According to our European sources, the lipstick will be priced at €36,00 (around $39.51) per shade! Stay tuned for more information!

Products mentioned in article

Giorgio Armani Rouge Ecstasy Lipstick

Giorgio Armani Lip Magnet

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)