Giorgio Armani Runway Bounce Eye Shadow Gel

Here is your first look at Armani’s new Runway Bounce Eye Shadow Gel, the innovative eyeshadow gel product, which will be launched in September!

Earlier this year, in February, Giorgio Armani’s international makeup artist Linda Cantello previewed the new eyeshadow gel backstage during Armani's fall 2017 ready-to-wear show. The artist conceived the beauty look of the Armani’s fall collection, which is all about making black easier for normal women to wear.

The new Runway Bounce Eye Shadow Gel is formulated with a clear polymer base, which comes in a very thin film texture, allowing a versatile application. For the show, Cantello used a dark shade, and she applied it both in its transparency of color and layered a couple of times for a much bolder, darker result. The eyeshadow was applied in black square shape on the inner corner, and then smudged out into a translucent shimmer in the outer corner of the eye.

“We used a pencil just to get the shape because Mr. Armani always like these kind of square [shapes],”  said Cantello, whose favorite feature of the new eyeshadow is “the holographic sparkling of the new product, so it’s like a new way of doing glitter, too.”

Armani Runway Bounce Eye Shadow Gel

• Night Light
• Champagne

The eyeshadow was used in conjunction with Armani Runway Lacquered Liner, a water-based gel eyeliner was applied for an additional high-shine and vinyl-like effect.

Armani Runway Collection for Fall 2017 will be available mid-September. The eyeshadows and the liner retail for 35 € each.

Products mentioned in article

Giorgio Armani Runway Bounce Eye Shadow Gel

Giorgio Armani Runway Lacquered Liner

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)