Givenchy Teint Couture Cushion Portable Fluid Foundation

A couple of days ago, in Singapore, Givenchy held a worldwide preview of its new Givenchy Teint Couture Cushion Foundation. The new product joining the Teint Couture collection, is an invisible, lightweight, cushion foundation that beautifies your skin with a veil of radiant coverage.

Cushion foundations, which, just like many other beauty inventions, originate from Asia, are becoming increasingly popular in the western world. The texture of these innovative foundations resembles a foundation-soaked pillow, as they are made using a cutting-edge technology that transforms a low-viscosity liquid into a sophisticated emulsion by the use of cushion delivery. The result is a superior-quality product that allows for an exceptionally weightless and buildable coverage. The formula doesn’t cake because it’s extremely thin, which also means that cosmetic brands can easily incorporate a high broad spectrum SPF 50, while avoiding the white cast that's typically found in other SPF products. In a nutshell, the cushion foundation gives you everything you love about BB and CC creams, but combined with a breathable, moisturizing, dewy coverage.

The application is also made much easier. To apply, use a powder puff and press it into the cushion, which is soaked in the product. Tap on the face and blend it nicely. The more product you apply, the more dewy coverage you get!

Givenchy Teint Couture Cushion Foundation is available in four flattering shades, from fair to dark, to match your unique skin tone. You can wear it on its own, for a sheer, natural-looking coverage, or on top of your makeup to give it a dewy, luminous finish. The lightweight formula feels fresh and keeps your skin nicely hydrated.

Givenchy Teint Couture Cushion Foundation is launching in February 2016. The product will be priced at $50.00. In case you’re anxious to try it out, L’Oreal True Match Lumi Cushion Foundation ($16.99) is an affordable alternative, while Lancôme’s Miracle Cushion Foundation, which is priced at $46.50, doubles in the prestige sector.

Products mentioned in article

Lancôme Miracle Cushion Cream Foundation

L'Oréal Paris True Match Lumi Cushion Foundation

Givenchy Teint Couture Cushion Portable Fluid Foundation

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)