goodDYEyoung Hayley Williams Launches Hair Dye Collection

Paramore's Hayley Williams has just launched her own hair care brand! The 27-year-old recently wedded lead vocalist for the rock band Paramore has announced that she is starting her own hair dye brand named goodDYEyoung. Obviously, the new venture is a reflection of Hayley’s ever-changing hairstyles, and her signature neon-colored locks.

The Good Dye Young collection, which was four years in the making, is a lively hair-dye line, designed for in-home use. Hayley developed the range in collaboration with her longtime Nashville-based colorist and stylist, Brian O’Connor, and L’Oréal alum Erik Hoover, who is also a general manager for GDY brand. The range debuts with five professional-grade, semi-permanent colors, each priced at $14. The formula is fragrance-free, it is vegan and cruelty-free, and designed to nourish hair. To make things even more interesting, application instructions are express in cartoons!

Hayley Williams’s goodDYEyoung beautifully obnoxious hair color is available in:

• Rock Lobster – bright red
• Blue Rain – vivid blue
• Ex-Girl – vibrant pink
• Steal my Sunshine – yellow
• Riot – orange

The line will be pre-sold online, beginning April 15. The bricks-and-mortar distribution will, most likely, begin in 2017. Also planned are a lightening bleach, tools, and a color fader that allows for custom pastel shades.

For more information, please visit and subscribe at goodDYEyoung online.

Products mentioned in article

goodDYEyoung Beautifully Obnoxious Hair Color

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)