Gucci To Launch A Lipstick Line

Gucci is releasing a new lipstick range inspired by Old-Hollywood. The 57-piece collection, envisioned by the brand’s creative director Alessandro Michele, arrives in the most romantic tube designs. There are many different variations, but each has a ridged, golden base. The caps are either colored in one specific shade, adorned with geometric ornaments, or printed with flower motifs.

The range includes 36 shades of the Rouge à Lèvres Satin with a satin finish, 18 luminous shades Rouge à Lèvres Voile, and lip balms in three colors and one transparent variant - Baume à Lèvres. The names for the shades have been borrowed from Old-Hollywood films and actors: Bete Davis, Greta Garbo, Three Wise Girls…

A very special shade for Michelle is the one called 25 Goldie Red, which pays tribute to a Hollywood character named Goldie that he used to admire as a child. 25 is said to be Michelle’s lucky number.

Gucci’s new lipstick line drops exclusively on Gucci.com on May 4, then in Gucci’s Fifth Avenue store on May 5, the Gucci beauty store in Saks Fifth Avenue on May 6 and Gucci’s Wooster Street store on May 13. The rollout will continue in select doors worldwide. The brand has also revealed that new products for eyes and face are in the making.

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)