Haus Laboratories by Lady Gaga Is Expanding Its Cosmetics Line

Haus Laboratories by Lady Gaga are launching a new product! As a part of her makeup offering, Lady Gaga has unveiled a new Liquid Eye-lie-ner, an ultra-black felt-tip liquid eyeliner. The quirky name is inspired by Lady Gaga’s statement that “makeup is a lie, we wish were true.” Irreplaceable for recreating Lady Gaga’s signature wing, the liner is available in a single shade named Punk.

 

“Black eyeliner is the one product that has continuously allowed me to define the superhero on the outside that I felt I embodied on the inside.” – Lady Gaga

This waterproof formula is great for creating precise lines for bold, dramatic looks, which are ready to last through the day and night. The Liquid Eye-lie-ner Eyeliner is longwearing, flake-proof, and it promises a perfect wear without feathering, skipping, or flaking. As all other products from Haus Laboratories, the liner is vegan and cruelty-free.The Liquid Eye-lie-ner is available globally via Amazon Prime, and it comes with a price tag of $20.00.

In addition, Lady Gaga has also teamed up with the brand Face Lace by Phyllis Cohen to create the reusable Armor Masque No.1 stickers, and an Eye Armor Kit. The Face Lace has been working with the singer for years, and is in charge of some of her most iconic looks.

The Eye Armor Kit includes the new Liquid Eye-lie-ner and a set of reusable stickers called wingtips. The wingtips are there to help you recreate the perfect winged eyeliner every single time. This kit includes two sizes of wingtips, with five pairs per style. Use them to create anything from a classic, thick cat eye, to more dramatic and original looks. The kit goes for $35.00.

The Armor Masque No.1 is a set of bold, long-wearing, multi-piece stickers in a black shimmer finish. The stickers are used to bring your look to the next level in a matter of seconds. They beautifully flatter every face and eye shape, and they can be mixed and matched for unlimited artistry creations.  The lace-like Armor Masque No. 1 is $25.00

Lady Gaga’s new makeup is available on Amazon.com.

Haus Laboratories LIQUID EYE-LIE-NER

Liquid Eyeliner

Haus Laboratories LIQUID EYE-LIE-NER is a waterproof, matte black formula with a flexible felt-tip that allows you to create any look in a single swipe. Availa ...

Price $20.00

Haus Laboratories Eye Armor Kit

Eye Sets

Haus Laboratories Eye Armor Kit features the Liquid Eye-Lie-Ner in Punk (black) and a set of eye stickers designed in collaboration with Face Lace by Phyllis Co ...

Price $35.00

Haus Laboratories Armor Masque No.1

Face Specials

Haus Laboratories Armor Masque No.1 is designed in collaboration with Face Lace by Phyllis Cohen, a brand behind many of the Lady Gaga's iconic looks. These r ...

Price $25.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)