Haus Laboratories by Lady Gaga

Lady Gaga has taken it to Instagram to officially announce the launch of her own beauty brand – Haus Laboratories. For over the year, she left various clues about what her upcoming beauty brand would offer, and what it would be named. For example, Gaga arrived on the Met Gala 2019 pink carpet with a wagon in tow with golden wheels. Instead of a purse, she carried the “Haus of Gaga” wagon equipped with a Brandon Maxwell champagne, Joanne cowboy hats, a hairspray, a hairbrush and sunglasses.

The Haus Laboratories brand is launching exclusively on Amazon in September 2019, but pre-orders will be available as early as of July 15, on hauslabs.com website. According to some rumors, Gaga’s label will offer a range of multipurpose makeup items for eyes, cheeks and lips, divided into six color families. The brand will also offer combination sets including all three products, priced at $49.00.

The slogan of the brand “Our Haus. Your Rules,” suggests messages of self-acceptance, empowerment, and confidence that has defined Gaga’s persona since the early days.

Haus Laboratories is Gaga’s first independent business venture, and it will be the first major beauty brand to launch exclusively on Amazon. For start, the products will be available in nine countries including US, UK, Japan, France, and Germany. Additional customers will be able to buy the brand through its global store.

Haus Laboratories Glam Attack Liquid Shimmer Powder Duo

Eyeshadow

Haus Laboratories Glam Attack Liquid Shimmer Powder Duo is a limited edition duo of highly pigmented all-over color amplifiers. This is a weightless, smudge-pr ...

Price $36.00

Haus Laboratories Haus Of Chained Ballerina

Combination Sets

Haus Laboratories Haus Of Chained Ballerina is a trio inspired by the duality of light and dark. The set includes Glam Attack All-Over Liquid Shimmer Powder, Ri ...

Price $49.00

Haus Laboratories Haus Of Dynasty

Combination Sets

Haus Laboratories Haus Of Dynasty set is inspired by the '70s. The collection includes Glam Attack All-Over Liquid Shimmer Powder, Rip Lip Liner, and Le Riot Li ...

Price $49.00

Haus Laboratories Haus Of Goddess

Combination Sets

Haus Laboratories Haus Of Goddess set is inspired by the angelic, divine nature of goddesses like Venus and Aphrodite. The collection includes Glam Attack All-O ...

Price $49.00

Haus Laboratories Haus of Metalhead

Combination Sets

Haus Laboratories Haus of Metalhead set was made for backstage and centerstage. The collection includes Glam Attack All-Over Liquid Shimmer Powder, Rip Lip Li ...

Price $49.00

Haus Laboratories Haus Of Rockstar

Combination Sets

Haus Laboratories Haus Of Rockstar set screams rock and roll thanks to its loud look. The collection includes Glam Attack All-Over Liquid Shimmer Powder, Rip L ...

Price $49.00

Haus Laboratories Haus of Rose B*tch

Combination Sets

Haus Laboratories Haus of Rose B*tch set centers on the beauty of a blushing monochromatic look. The collection includes Glam Attack All-Over Liquid Shimmer Pow ...

Price $49.00

Haus Laboratories Le Riot Lip Gloss Duo

Lip Gloss

Haus Laboratories Le Riot Lip Gloss Duo is a limited-time, pre-sale exclusive set available in three color harmonies. Each of the three sets includes  two ul ...

Price $32.00

Haus Laboratories Rip Liner Duo

Lip Liner

Haus Laboratories Rip Liner Duo is available exclusively at pre-order, to celebrate the launch of Lady Gaga's beauty brand. The limited edition duo is available ...

Price $26.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)