About two years ago, Huda Beauty introduced its Liquid Matte Lipsticks, a comfortable, long-wearing liquid formula with intense color pay-off and transfer-proof finish. This summer, the famous makeup guru is launching a fresh new take on the Liquid Matte Lipstick, a creamy and comfortable, highly pigmented formula with the perfect balance between a matte and shine finish.

The new Demi Matte Lipstick is a great product to transition your makeup from summer to fall. This bold cream lipstick is saturated with pigment, creating a lacquer-like sheen and almost stainy finish. The formula includes a little bit of menthol, which creates a nice cooling and tingling sensation, giving your lips a boost in volume. The Maxi-Lip technology stimulates the production of collagen and smooths and contours the lip for a spectacular 3D effect.

The Demi Matte Lipstick is paired with a curved-edge applicator which picks up the ideal amount of the super-intense formula and perfectly deposits it in just one swipe. You can also blot your lips with a tissue afterward, to achieve that sexy stained effect.

The Huda Beauty Demi Matte Lipstick arrives in 15 versatile shades, from soft nudes to power pinks, and bold berries. Each of the shades is inspired by “badass women,” or, more precisely, by the shades their alter-egos would wear.

- Bawse - A domineering burgundy
- Bonnie - A flirty yet sophisticated pink.
- Boy Collector - An alluring statement red
- Catwalk Killa - A charismatic purple with brown hues
- Day Slayer - A versatile day-to-night nude

- Feminist - An eye-catching pink nude
- Game Changer - An assertive and feminine coral
- Lady Boss - A daring and vivid berry shade
- Mogul - A vintage nude-rose shade
- Passionista - An audacious bright pink with blue nuances

- Provocateur - A tantalizing brown with hints of purple
- Révolutionnaire - A trailblazing deep brown
- SheEO - A commanding brown nude
- Sheikha - A sumptuous deep rose shade
- SHEro - A playful peachy nude
The Huda Beauty Demi Matte Lipstick, $20.00 is launched on July 29the, the National Lipstick Day. Available now at Sephora.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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