Introducing LA ROCHE-POSAY Anthelios 60 Sunscreens

Published: 2011-02-04 by Ines Markovic in Skin Care

La Roche-Posay, the company that brought the highly anticipated Anthelios sunscreen franchise to the U.S., proudly announces the availability of Anthelios 60 Sunscreen. A worldwide expert in UV protection, the brand’s revolutionary sunscreen range offers high UVA protection with CELL-OX Shield ™ for protection down to the cellular level.

As dermatologists observe that high SPF is not enough to protect skin from UV-induced cell damage, Anthelios 60 with CELL-OX Shield™ provides dual protection against exposure to harmful UV rays that can lead to short term and long term damage to skin cells, including skin cancer and premature aging. This two-pronged approach delivers a patented combination of two high efficacy sun filters, and powerful antioxidants to further protect skin down to the cellular level.

The first line of defense features a patented synergistic combination of UV filters with a unique stabilizing performance booster to deliver longer-lastingphotostable and broad-spectrum protection (SPF 60/PFA 28) with enhanced efficacy against UVA and UVB rays. The second line of defense features a powerful patent-pending antioxidant complex, including Senna Alata. This unique plant extract indigenous to tropical regions has a self-defense mechanism to protect against cell damage. In conjunction with another antioxidant, it protects skin from environmental aggressors.

“As a pioneer in UV protection, La Roche-Posay and Anthelios are recognized worldwide for advanced formulations with UVA and UVB protection,” says Yannick Raynaud, Vice President and General Manager for La Roche-Posay USA. “Now, we’ve taken sun protection innovations from the research and development labs that brought you Mexoryl SX to develop the latest suncare advancements providing outstanding UVA protection, broad-spectrum coverage and increased compliance through elegant textures.” Anthelios 60 Sunscreens with CELL-OX SHIELD™ are available in three breakthrough, fast-absorbing textures—an Ultra Light Sunscreen Fluid for face (normal to combination skin), a Melt-In Sunscreen Lotion for face (normal to dry skin) and a Melt-In Sunscreen Milk for body that is gentle enough for the face. Each has been specifically formulated for optimal patient compliance.

Perhaps the most exciting advancement for the Anthelios franchise is the introduction of the Anthelios 60 Ultra Light Fluid, commonly referred to abroad as the “Shaka-Shaka.” With one sold every 15 seconds worldwide, this cult-favorite dries to a silky, finish. Representative of the La Roche-Posay product line and heritage in dermatology and sensitive skin forumlations, the Anthelios 60 products are non-comedogenic, fragrance-free, PABA-free and dermotologist tested.

La Roche-Posay ANTHELIOS 60 Sunscreen has a suggested retail price of $28.90 for the Melt-In Lotion, $29.90 for the Ultra Light Sunscreen Fluid, and $35.50 for the Melt-In Milk and can be purchased at select physicians’ offices, CVS/pharmacy, Duane Reade, Longs and Brooks locations with Dermo-Skincare Centers, and online at www.larocheposay.us.

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