Introducing LA ROCHE-POSAY REDERMIC [+] LINE

Published: 2011-02-08 by Ines Markovic in Skin Care

La Roche-Posay, founded on the scientifically proven anti-oxidant, anti-irritant, soothing and healing properties of its thermal spring water, places its dermatological sensitive skin expertise at the heart of all new product developments. Its anti-aging approach, sustained by partnership with over 25,000 dermatologists worldwide, translates into the unwavering desire to better understand the biological reality of aging and its impact on all skin types, particularly sensitive skin.

Their newest innovation is called REDERMIC [+] and represents a major breakthrough in understanding skin aging. La Roche-Posay experts have discovered a link between accelerated aging and inflammation. An exploratory study has led to the identification of “micro-inflammatory” stress as a source of cutaneous aging. Although indiscernible, it plays a key role in the onset of wrinkles and loss of firmness, contributing to the deterioration of the fibers which form in the dermis. This mechanism, while active in all skin types, is particularly active in sensitive skin - characterized by an epidermal innervation system which is more active and produces a greater number of neurotransmitters. This exacerbates the problem.

Here are some important facts you need to know:

Sensitive skin ages 10 years faster than normal skin.
7 out of 10 women in the US have sensitive skin.

Yet when it comes to skincare, they have few options. They must choose – between a high efficacy, highly concentrated antiaging treatment and a limited ingredient, gentle calming cream.

REDERMIC [+] has a clinically proven efficacy, even on sensitive skin. Through in-depth research into aging skin, La Roche-Posay experts have discovered that microinflammation, a major source of skin aging, is overactive in sensitive skin. With REDERMIC [+] they are targeting not only the effects of skin aging but also a true aging accelator. This renovation therefore required a more aggressive approach, to be effective even on sensitive skin. Ironic, since this skin is deemed “sensitive”.

REDERMIC [+] contains 3 CORRECTIVE ANTI-AGING ACTIVE INGREDIENTS

5% PURE VITAMIN C - essential in the fight against aging - REINFORCES CUTANEOUS SUPPORT
MADECASSOSIDE - the revolutionary “custaneous repairer” - FILLS IN DEEP WRINKLES
HYALURONIC ACID - “instant smoothing” effect - SMOOTHES SURFACE WRINKLES and RESTORES OPTIMAL HYDRATION LEVELS TO SMOOTH WRINKLES

It also contains an innovation NEUROSENSINE - that combats “MICRO-INFLAMMATORY” STRESS and is A TRUE AGING ACCELERATOR.

Therefore REDERMIC [+] is created with this simple equation:

FIBER STIMULATION (Pure Vitamin C + Madecassoside)

INHIBITION OF MICRO-INFAMMATORY STRESS (Neurosensine)

The line includes:

- La Roche-Posay Redermic [+] Normal to Combination Skin

- La Roche-Posay Redermic [+] Dry Skin

- La Roche-Posay Redermic [+] Eyes

The products are available at www.laroche-posay.us, select physician offices (listing at www.laroche-posay.us), select CVS stores, cvs.com and select Duane Reade stores.

Products mentioned in article