Introducing Vbeaute - The New Skin Care Line

Published: 2011-11-01 by Ines Markovic in Skin Care

Beauty Almanac introduces the launch of a new skin care line, created especially for people on the move.

In 2008, Julie Macklowe, a former hedge fund manager was traveling to France to a friend’s wedding when at the airport security gate her entire cosmetics bag was confiscated. Upon arriving in France, Julie replaced her regimen with “expensive French brands,” which she was unfamiliar with. Her healthy, yet sensitive skin only broke out from many of the potions she had purchased and the whole event led her to take a break from the money business and instead try her hand at beauty and launch a skin care line that she and others, could travel with.

So after two years of making, vbeauté was born. Julie, who was named a Vogue ''It'' girl in 2008, used her connections to become acquainted with some of the movers and shakers in the beauty industry. She also visited suppliers both globally and domestically to create a skin care collection that uses the Swiss botanical stem cells from the Alpine Rose plant in an antiaging complex that was designed to be safe for even the most sensitive skin. The complex was developed by molecular biologists at CRB High Performance Lab of Geneva, which she said discovered a bicellular peptide that aims to boost primary collagen proteins while inhibiting the loss of existing collagen levels. Clinical studies, she said, have found that, within 30 days, users can see up to 25% reduction in lines and wrinkles.

Vbeauté range includes the following products:

Evidence Eraser (antiage cleanser)
Rub Off (cleanser-exfoliator)
Undercover Agent (an age-delay serum)
Eye Never (the hero item, one that looks to fight lines, reduce puffiness and lighten dark circles)
Buying Time (day and night moisturizer)
The It Kit (a travel-size skin care regimen packaged in a sleek, reflective plastic clutch, and full-size versions of each, which targets women aged 25 to 55)

All products are paraben free, fragrance free and not tested on animals. The retail lineup is very impressive: 30 Nordstrom stores, 60 Space NK stores in the U.K., Bergdorf Goodman, Jeffrey, Maxfield and Fred Segal. Online partners include Birchbox, BeautyBar and Beauty.com.

Vbeauté will enter Bergdorf on November 25, 2011. Prices will range from $18 for the Rub Off to $135 for Undercover Agent, while The It Kit will be sold for $165.