It Factor Quick BlowDry reduces drying time for up to 50%

Published: 2011-10-14 by Marina Milojević in Hair

One of the biggest dilemmas in the hair-care universe is "what’s better: to blow dry or air dry?". It often seems like the right answer lies somewhere in the middle...

It Factor Quick BlowDry reduces drying time for up to 50%

Blow dry is definitely a great way to quickly achieve great results and look glam and chic, but it often leaves hair dull and frizzy. On the other hand, our busy lifestyles are making it more and more difficult to let our hair dry naturally, and blow-drying techniques are often the only option for busy style persons. Well, that is just about to change…

Before you turn your blow dryer on the highest speed and the hottest setting, risking to completely ruin your hair, check out the new range of hair-care products, designed especially to cut blow-drying time by up to 50 percent!

It Factor introduces a range of Quick Blowdry products based on VaporBoost system, which is developed to release the bond between water molecules and the hair shaft and speed up the process of evaporation. This company is actually the only brand on the market that is completely devoted to producing a quick blow-dry products.

The initial assortment comprises of four products: shampoo for fine and medium to coarse hair at $22.50 for an 8.5-oz. size, and conditioner for fine and medium to coarse hair, at $22.50 for a 6.8-oz. size.

Products mentioned in article