A couple of weeks ago, a new K-beauty makeup line, named Kaja, launched at Sephora. This 47-unit line, which is actually a result of collaboration between the USA-based K-beauty company Memebox and Sephora, is specifically designed bring South Korean makeup techniques in a line that is tailored to US shoppers.
A couple of weeks ago, a new K-beauty makeup line, named Kaja, launched at Sephora. This 47-unit line, which is actually a result of collaboration between the USA-based K-beauty company Memebox and Sephora, is specifically designed bring South Korean makeup techniques in a line that is tailored to US shoppers.
Kaja cosmetics translates K-beauty color to the US market targeting Millennials and Gen Z consumers. The brand focuses on bringing the exciting textures K-beauty is known for into makeup. For example, some of the products are inspired by Mochi ice cream, which is popular in South Korea. On contact with skin, these Mochi-inspired textures melt and move around like ice cream, before settling into a fine, powder finish.
The product lineup includes some fun to use innovative product such as Cheeky Stamp, which is a cushion-compact style blusher with heart-shaped stamper; Mochi Glow Highlighter, and Mood Balm Color Changing Lip Moisturizers that react with your body temperature, creating a unique shade that's all you. The prices go from $14.00, for a color changing lip balm (the only product in the skincare category). To $24.00 for the Cheeky Stamp Blendable Blush.
Kaja makeup is now available at Sephora. Swipe below for details and prices:
Kaja Cheeky Stamp Blendable Blush
Blush
Kaja Cheeky Stamp Blendable Blush is a cushion blush formula with a heart-shaped sponge applicator and a unique whipped texture that blends to a sheer yet buil ...
Price $24.00
Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio
Eyeshadow
Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio is a trio of super-blendable cream-to-powder shimmer eyeshadows packed in a portable bento compact.Each of pris ...
Price $21.00
Kaja Cushy Vibe High-Pigment Lip Stain
Lip Color
Kaja Cushy Vibe High-Pigment Lip Stain is a highly pigmented lip -stain with a comfortable, cushion finish. Formulated with water capture technology, it helps ...
Price $18.00
Kaja Mochi Glow Bouncy Highlighter
Highlighter
Kaja Mochi Glow Bouncy Highlighter is a cream-to-powder highlighter in a nomadic compact for an effortless glow on-the-go. It glides on smoothly, like a cream, ...
Price $19.00
Kaja Brow Blowout Fiber Gel Brow Definer
Eyebrow Makeup
Kaja Brow Blowout Fiber Gel Brow Definer is a volumizing, tinted brow gel with tiny fibers to add definition and body to brows without flaking or smudging. The ...
Price $16.00
Kaja Mood Balm Color Changing Lip Moisturizer
Lip Balm
Kaja Mood Balm Color Changing Lip Moisturizer is a shade-shifting nourishing lip balm that reacts with your body temperature to create a unique shade just for ...
Price $14.00
Kaja Don't Settle Concealer
Concealer
Kaja Don't Settle Concealer buildable, lightweight, light-to-medium coverage, creaseless concealer in a fine liquid formula. Formulated with special Light-fi ...
Price $19.00
Kaja Mochi Pop Bouncy Blush
Blush
Kaja Mochi Pop Bouncy Blush is a compact cream-to-powder blush that glides on like a cream and finishes like a powder. It delivers an effortless pop of color a ...
Price $19.00
Kaja Cat Nap Under Eye Brightener
Corrector
Kaja Cat Nap Under Eye Brightener is a peach-toned color corrector that helps you look more rested. The buildable formula works to correct dark circles. It can ...
Price $19.00
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
Previous article
Next article
LATEST MEMBER ACTIVITY
Murteira reviewed
Lalique Hand and Body Wash
LjalldayGivesYouReviewsToday reviewed
Mary Kay® Balancing Moisturizer 2 (normal/combination)
wilough reviewed
Vichy Dermablend Corrective Foundation SPF 20
wilough reviewed
Guerlain Les Voilettes Powder
sonjadigiacomo commented
Huda Beauty Fauxfilter Concealer&Easy Bake Loose Setting Powder
