Kat Von D Immortal Lash 24 Hour Mascara

Published: 2014-04-04 by Marina Milojević in Makeup

Sephora has just launched Kat Von D’s new Immortal Lash 24 Hour Mascara, which is currently available for purchase only for Sephora VIB members (Very Important Beauty Insiders).

Kat Von D Immortal Lash 24 Hour Mascara is a longwearing volumizing mascara that promises no less than 24 hours of wear, along with the lengthening and curling effect. The mascara is available in universally flattering black shade and it comes with an innovative silicone brush that is said to be modeled after the thorned stem of a rose. This three-in-one brush incorporates spiked stem that grips, curls and coats the lashes, the spiral bristles that comb through the lashes, and a spherical tip that coats even the shortest lashes. The longwearing formula is fortified with vitamins A and E. It nourishes the lashes and keeps them soft and elastic.

To get that bold and dramatic Kat Von D look, hold the wand horizontally and start by placing the brush close to the roots of the lashes. Move the wand from the roots to the tips of the lashes, in a single, smooth motion. Let the lashes dry and apply an additional layer, to create thicker eyelashes. Kat Von D Immortal Lash 24 Hour Mascara arrives in a matte black packaging with a vibrant red floral motif. The 0.47 oz mascara retails for $20.00 and it is available for purchase at Sephora, which is the exclusive beauty retailer for this product.