Kiehl's Since 1851 updates the Powerful-Strength Line-Reducing Concentrate

One of the Kiehl’s cult-favorite products, the Powerful-Strength Line-Reducing Concentrate, launched in 2005, is getting a major update this spring. The famous apothecary brand has just announced that a new generation formula is on its way!

The original Powerful-Strength Line-Reducing Concentrate, formulated with 10.5% pure, stabilized Vitamin C, has an amazing selling rate of one per minute around the world, with more than 5 million bottles sold to date! One of the Kiehl’s most popular formulas for more than a decade is soon to be available in a more potent version.



The freshly reformulated concentrate, which is said to be the company’s largest formula renovation in 166 years, now incorporates 12.5% Vitamin C (10.5% Pure Vitamin C [L-Ascorbic Acid] and 2% Vitamin Cg [Ascorbyl Glucoside]) as well as deeply moisturizing Hyaluronic acid.

Formulated to deliver even more benefits than before, the new highly effective formula, which warms as it is applied on the skin, features the same old oil-free, fast-absorbing texture. The addition of carefully chosen essential oils lends it a pleasant citrus scent.

"Our renovated formula, now with Hyaluronic Acid and a greater amount of Vitamin C, provides faster, better results," says Dr. Geoff Genesky, Scientific Director at Kiehl's. "While Vitamin C is difficult to stabilize within a formula, the team worked meticulously to stabilize even more Vitamin C and deliver our most efficacious Powerful-Strength Line-Reducing Concentrate formula to date."

The new formula of Kiehl’s Powerful-Strength Line-Reducing Concentrate retails for $62-$104, and is available at Kiehl's stores and Kiehls.com, Macy’s,  Sephora, Nordstrom, Liberty London, and Saks Fifth Avenue.

Kiehl's Since 1851 Powerful-Strength Line-Reducing Concentrate 12.5% Vitamin C

Anti-Aging

Kiehl's Powerful-Strength Line-Reducing Concentrate 12.5% Vitamin C is a new generation anti-aging treatment formulated with with 12.5 percent Vitamin C and h ...

Price $62-$104

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)