La Prairie launches Cellular Radiance Perfecting Fluide Pure Gold

Published: 2016-01-29 by Marina Milojević in Skin Care

The famous upscale beauty brand, La Prairie, introduces its new product – the Cellular Radiance Perfecting Fluide Pure Gold. The product is a new generation skin perfector, designed to mimic the „golden hour“ of the day – a time before dusk, when soft, amber-colored light, illuminates the complexing and give is an almost incandescent filter effect. The primer is designed for a new generation of visually driven consumers who always want to appear camera-ready. It mimics a look of perfectly conditioned, naturally-glowing skin. As its name suggests, the Pure Gold primer is formulated with genuine pure gold particles that help diffuse light to enhance skin’s radiance. In addition, the formula features La Prairie's proprietary Golden Lotus blend, which boosts firmness and luminosity, golden photo-reflecting agents, and a collagen-boosting gold peptide.

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La Prairie Cellular Radiance Perfecting Fluide Pure Gold has a lightweight, gel-like texture, which melts upon contact with the skin. As soon as the emulsion touches the skin, it delivers powerful anti-redness benefits. In a long-run, it helps to improve skin quality from deep within, while transforming skin’s texture into more refined, smoothed, and better toned. The primer also helps slow discoloration and lighten age spots, while softening the appearance of enlarged pores.

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The Cellular Radiance Perfecting Fluide Pure Gold is presented in a clear Lucite outer-shell bottle with a gold cylinder and silver cap. A 40 ml / 1.35 oz. bottle will retail for $525, from February 2016. In addition, February sees the launch of yet another product from the Cellular Radiance range – the Cream Blush. The Cellular Radiance Cream Blush will be available in five shades, including the new one - Lotus Glow, with opalescent shimmer. The blush is based on the advanced formula that helps stimulate skin’s own restorative processes, fortified with La Prairie’s in-house Cellular Complex, and antioxidant vitamins A, C, and E. The blushes will be priced at $70, and presented in a silver zippered leatherette pouch.

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La Prairie’s Cellular Radiance range is available at Laprairie.com, Neimanmarcus.com, Nordstrom.com, Bloomingdales.com, and Saksfifthavenue.com. See other products from this range:


La Prairie Cellular Radiance Concentrate Pure Gold	La Prairie Cellular Radiance Cream	La Prairie La Prairie Cellular Radiance Emulsion SPF 30	La Prairie Cellular Radiance Eye Cream