La Roche-Posay is launching a new product aimed at making your outdoor relaxation in the springtime sun more pleasant. Introducing the Anthelios AOX Daily Antioxidant Serum.

For most of us, sunny days mean that we spend much more time outdoors compared to the winter months. Increased sun exposure may be very damaging to our skin, even if we don’t feel it right away. The warm springtime sun can be very pleasant for all of our senses, but we shouldn’t forget that the sun rays are very damaging to our cells, and that they might cause premature aging of the skin, even when the sun is not shining directly. The sun’s ultraviolet A (long-wave) and ultraviolet B (shortwave) rays are causing different kinds of damage, so it is extremely important to look for a sunscreen with an SPF of 15 or higher, and broad spectrum ingredients that offer protection from both kinds of rays.

The new La Roche-Posay Anthelios AOX Daily Antioxidant Serum is the brand’s very first anti-aging serum loaded with sun protection filters. The smooth lightweight formula blends powerful antioxidants, such as baicalin, vitamin Cg and vitamin E, to help correct the appearance of fine lines, wrinkles, hyperpigmentation and uneven skin tone. In a nutshell, La Roche-Posay’s serum brings the power of two different skin care product in a single one – a perfect, high-protection sunscreen plus anti-aging moisturizer that is suitable for all skin types, even the most sensitive. The product should be applied generously 15 minutes before sun exposure, and reapplied at least every 2 hours. It's paraben-free, fragrance-free, non-comedogenic formula id developed for optimal tolerance, and feels weightless on the skin.

La Roche-Posay Anthelios AOX Daily Antioxidant Serum is launching March 2015, at drugstores nationwide. The product is delivered in a pump dispenser bottle, and it retails at $42. To complement the launch, La Roche-Posay also introduces the Anthelios 60 Cooling Water-Lotion Sunscreen, which is a water resistant sunscreen that transforms to a refreshing, cooling lotion, upon contact with skin. The product is water resistant for 80 minutes, suitable for face and body, it delivers broad-spectrum protection, and protects the skin from oxidative damage. The 150ml tube of the La Roche-Posay Anthelios 60 Cooling Water-Lotion Sunscreen retails at $35.99.

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