Lancome Hypnotic Eyes Collection

Published: 2014-02-18 by Marina Milojević in Makeup

This year, Lancôme celebrates the 10th anniversary of its famous Hypnôse mascaras. To mark the occasion, the famous Parisian brand is launching the Hypnotic Eyes Collection.

Lancôme Hypnotic Eyes Collection is announced as an open invitation to discover the secret to French Je ne sais quoi. This famous French expression is very hard to translate, and it refers to an indefinable, very elusive quality that is difficult to pin down - a certain something that makes one distinctive or attractive. The new collection is inspired by the natural charm of French ladies, that certain “je ne sais quoi,” that is hidden in their eyes. The collection celebrates the Hypnotic look with three matte palettes and five single eye shadows, accompanied by a couple of eye makeup essentials such as the new Powder Pencil for the Brows, and two gorgeous new Hypnôse mascaras.

The whole range is already available for purchase at lancome-usa.com and at macys.com. Lancôme Hypnotic Eyes Collection should hit the shelves worldwide by early March 2014. Here is the list of all new products:

Lancôme Color Design 5 Pan Eyeshadow Palette is a luminous smooth eyeshadow palette designed to brighten your eyes. It creates a full eye looks for day and night, which is also long wearing and stays true for 8 hours. $50.00

Available color harmonies:

Lancôme Color Design 5 Pan Eyeshadow Palette Beige Brulee

108 Beige Brulee,

Lancôme Color Design 5 Pan Eyeshadow Palette French Nude

109 French Nude,

Lancôme Color Design 5 Pan Eyeshadow Palette Chocolat Amande

110 Chocolat Amande.

Lancome Color Design Sensational Effects Eye Shadow Smooth Hold are single eye shadows available in a variety of shades and finishes, from shimmer to sheen and metallic to matte. The formula is long-lasting, and its pigment-packed color stays true for hours. $20.00

Available shades: 24 Karat, Café Crème, Cinnamon Sucre, Smoldering Cocoa, Éclair

Lancome Color Design Sensational Effects Eye Shadow Smooth Hold

Lancôme Hypnôse Custom Volume Mascara comes with the patented POWERFULL™ brush that thickens lashes from root to tip with custom volume you can control. The fluid SoftSculpt formula, fortified with Vitamin B5, ensures that there will be no smearing, smudging or clumping. The mascara is available in Black and it retails at $27.50.

Lancôme Hypnôse Drama Instant Full Body Volume Mascara promises instant lash drama in a single coat. The Hypnôse Drama is a volumizing mascara with a specially designed S-shaped brush that grasps and loads lashes in a color-saturated waxy formula that won’t clump or flake. The mascara is available in Excessive Black and it retails at $27.50.

Lancome Hypnose Custom Volume Mascara, Lancome Hypnose Drama Instant Full Body Volume Mascara, and Lancome Rouge in Love

Lancôme Le Crayon Poudre Powder Pencil for the Brows is another product innovation. This dual-ended brow pencil and brush will help you to shade and groom your lashes so that they always look polished and yet natural. The pencil is available in four shades, each matching one of the main hair colors: Brunet, Natural Blonde, Sable, and Taupe $26.00.

Lancome Le Crayon Poudre Powder Pencil for the Brows

The Hypnotic Eyes Collection is completed with the new shade of the Rouge In Love – 124M Peche Passion. This fresh peachy shade is ideal for a daytime wear, and it belongs to the Jolis Matins category of shades. The formula is lightweight and comfortable, and it promises no less than 6 hours of wear. The lipstick is priced at $28.50.

Lancome Hypnotic Eyes Collection