
Lancôme Paris introduces the new L’Absolu Rouge Drama Matte Lipstick. The latest iteration of the iconic L’Absolu Rouge debuts in 12 fresh shades and comes with a promise of long-lasting and comfortable wear combined with a rich, opaque color payoff.

Unlike most traditional (old-school) mattes, the L’Absolu Rouge Drama Matte Lipstick is based on an innovative formula that not only paints your lips in bold color, but also keeps them soft and moisturized. The formula is so densely pigmented that it stays true all day long, and when it eventually starts wearing off, it leaves your lips with a nice blurred stain, which is one of the coolest trends this fall.
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- 157 Obsessive Red
- 274 Sensualite
- 388 Rose Lancome

- 417 Berry Intense
- 505 Adoration
- 506 Magnetic Fever

- 507 Drama’Atic
- 508 Purple Temptation
- 509 Purple Fascination

- 510 Ardent Sand
- 511 Nude Essentiel
- 512 Warm Fascination
To make this launch even more exclusive, Lancôme has chosen to offer three of its legendary shades - 157 Obsessive Red, 388 Rose Lancôme, and 507 Drama'Atic - in a sleek color-matched packaging. Unfortunately, only for a limited time. The promotional campaign, which has already launched, is fronted by Penélope Cruz.
Lancôme L’Absolu Rouge Drama Matte is now available at Nordstrom, and it comes with a price tag of $32.00.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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