Laura Mercier Eyeconics Collection

The famous makeup artist Laura Mercier has just released a brand new makeup collection, designed to help you create dramatic eye looks. The Eyeconics range comprises artistry eye essentials, and brings a couple of new products along with new shades of Laura Mercier’s bestsellers. The collection is all about well groomed, well defined brows, framing perfectly accentuated eyes. As Laura Mercier explains: "I love the look of a full, natural looking brow. It provides a perfect sense of structure to the eye."

The central item of the collection is the new Brow Dimension Fiber-Infused Color Gel, which is, basically, a brow mascara. This colored gel is aimed at creating volume and density to brows. It results in a full, dimensional, and natural-looking finish. There are three shades to choose from, priced at $24.00 each:

• Black – deep brown black
• Brunette – neutral brown
• Blonde – medium to ash blonde

Laura Mercier Kajal D’Orient is now available in two additional shades. In addition to the Noir Supreme, the range now includes shades named Vino and Graphite. The Kajal pencil is designed for creating a smoky eye look. It features a lightweight, creamy, blendable formula, and retails at $28.00 per shade.

• Noir Supreme – deep black
• Vino – dark violet with shimmer
• Graphite – slate gray

Laura Mercier Instant Ink 24 Hour Brush Eye Liner is a new lining product designed for precise, one-stroke application. The product is ideal for creating a bold, dramatic cat eye. The formula is flexible, waterproof, and transfer resistant, which guarantees smudge-proof results. The eyeliner retails at $30.00.

The range also includes Laura Mercier Eye Basics, a colored eye primer that conceals imperfections and prolongs the wear of eye makeup. The sheer, creamy texture, leaves a semi-matte finish which is both crease-proof and water resistant. The product can be used on its own, or as a primer. It retails at $27.00, and comes in 8 different shades.

• Cotton – light yellow
• Eyebright – vibrant midtone blue
• Flax – beige with pearl
• Linen – light ivory
• Peach – peachy beige
• Wheat – light neutral
• Tawny – medium to deep beige
• Buff – medium pink beige

Laura Mercier Extra Lash Sculpting Mascara is also featured in the collection. The product is specifically developed for building volume and definition. Available in Black and Brown, the mascara retails at $26.00.

Finally, Laura Mercier Baked Eye Color, available in a range of beautiful shades that last all day, is also a part of the Eye Conics collection. Formulated using an innovative baking technology, this wet/dry formula is smudge resistant, smooth, and lightweight. Available in 6 shades, each retailing at $25.00.

• Black Karat – black gold with pearl
• Ballet Pink – pale peach pink
• Lagoon – shimmery metallic turquoise
• Petal Pink – soft pale pink
• Terracotta – warm bronze radiance
• Violet Sky – rich indigo violet

Learn how to get the ultimate Dramatic Eye with Laura Mercier Cosmetics and celebrity makeup artist Jen Streicher. All of these products are available for purchase at Sephora.

Products mentioned in article

Laura Mercier Eye Basics

Laura Mercier Extra Lash Sculpting Mascara

Laura Mercier Kajal D'Orient Eyeliner

Laura Mercier Baked Eye Color

Laura Mercier Brow Dimension Fiber-Infused Color Gel

Laura Mercier Instant Ink 24 Hour Brush Eye Liner

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)