Lime Crime M$LF Velvetines Set for Mother's Day

With Mother's Day just around the corner, we're all looking for an awesome gift! Moms deserve only the best, and especially if they’re young, cool, and social-media savvy! Lime Crime, a brand that has been under our radar for some time, thought they would help you celebrate the special day with a set of uber-cool liquid lipsticks dedicated to all M$LFs out there (Moms I'd Like to Follow)!

The relatively young cosmetics brand, founded by a beauty influencer Doe Deere, launched a collection of liquid lipsticks that are inspired by millennial moms who “feel comfortable in their skin and 'own it'.”

The limited edition M$LF Moms I’d Like to Follow set includes four universally flattering neutrals designed for modern moms on-the go! The shades include sugar plum mauve,  rose nude, grey taupe, and  terracotta – all assembled in a cheeky pop art packaging evocative of a pack of Marlboros! Same as the famous cigarettes, these lipsticks come with a serious warning: May cause increased confidence!

“Many of our Instagram fans are young moms. I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, bad-ass selves. These are the moms I’d like to follow!” - Doe Deere, Lime Crime CEO

Faithful to the brand’s eco-friendly philosophy, the lipsticks are 100% vegan and cruelty free. You may find them on limecrime.com, for $56.00!

Shades included:

• M$LF - Rose Nude
• Cougar - Grey Taupe
• Low Cut - True Terracotta
• Stacey's Mom - Sugar Plum Mauve

Products mentioned in article

Lime Crime M$LF Velvetines Set

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)