MAC Cosmetics has announced the launch of its Fluidity Collection, which entirely focuses on eyes. The Fluidity range is launching November 27th, exclusively at Macy’s, and a couple of days later, on December 10th, online and elsewhere in-stores. With the Fluidity Collection, MAC Cosmetics introduces the new Fluidline Eye Liner Pen, which is an innovative, more practical version of MAC’s cult-favorite Fluidline gel eyeliner. The new product is announced as a highly pigmented liner that promises to deliver a bold, vivid, high-intensity color that glides across the lid like liquid ink. The versatile pen is quite easy to use thanks to its ultra-fine tip applicator. The formula is quick-drying and smudge-resistant, while the finish is bold and matte.

MAC Fluidline Eye Liner Pen debuts in four different shades. Each of them is priced at $22.00:
- Retro Black – black
- Vintage Brown – deep dark brown
- Indelibly Blue – deep navy blue
- Privet – sea green

The MAC Fluidity Collection also includes five shades of MAC Pro Longwear Paint Pot, each priced at $22.00:
- Layin’ Low - creamy beige
- Groundwork - mid-tone neutral taupe
- Painterly - nude beige
- Soft Ochre - yellow beige
- Bare Study - soft beige with gold pearl

For prefect application, MAC recommends its 242 Shader Brush, which is a firm brush with synthetic bristles, ideal for application of powder or emollient products.


Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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