MAC introduces the Upward Lash Mascara

MAC Cosmetics has just launch its new mascara – the Upward Lash. As its illustrative name suggests, the Upward Lash Mascara by MAC is designed to turn your lashes upwards, while creating some high-impact volume, length, and curl. This was made possible thanks to the newly designed applicator brush, which features a hollow center that acts as a large reservoir. The chamber retains a significant amount of the liquid formula, and releases it for instant loading onto the fringe.

What is really amazing is the actual size of the brush, which is extremely small. Thanks to its mini shape, the bristles can reach all the way down to the base of even the littlest hashes, and in a single stroke. One gentle swipe is all that it takes to push all of the hairs up from the roots, for aerial-view eyes.

This fragrance free mascara is ophthalmologist tested and safe even for contact lens wearers. The non-clumping formula promises a flake-proof and smudge-proof long-lasting wear.

The MAC Upward Lash Mascara is available for purchase at maccosmetics.com. It comes in a single shade of black named Upward Black, and retails at $22.00.

Products mentioned in article

MAC Upward Lash Mascara

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)