MAC Keepsakes Viva Glamorous Holiday 2014

Published: 2014-10-08 by Marina Milojević in Makeup

MAC is expanding its collaboration with Rihanna to include the festive MAC Keepsakes Viva Glamorous collection, which comprises MAC Viva Glamorous Set and MAC Viva Glamorous Lip Palette.

The collection is an upgrade to MAC’s existing Viva Glam collection, which is a consumer based model that donates 100% of the purchase of its items to the MAC Aids Fund. This Fund, which was established back in 1994, is aimed at helping people affected with HIV and AIDS, no matter where on world they might live. One of the principle goals of this campaign is to help prevent spreading of this dangerous disease through educational programs and services. MAC Viva Glam Campaign is taking place annually, for the last 18 years. Each year, the campaign is featuring a dedicated advertising campaign with celebrity superstars, and for this year it is Rihanna…

MAC Keepsakes Viva Glamorous for Holiday 2014, is launching in just a couple of days, on October 23rd 2014. The range will be available for purchase only for a limited time, at all MAC locations and at MAC online. It includes:

MAC Viva Glamorous Set, which features a gorgeous burgundy red makeup bag small enough to carry only your makeup essentials. The bag is loaded with two Viva Glam Rihanna lipsticks – one is a frosty blue red, and the other is a warm mauve with silver frost. VIVA GLAM Lipsticks are featured in limited edition velvety soft red graced with the famous performer's signature. The lipsticks are paired with a limited-edition glittering red Viva Glamorous Bag. The set retails at $30.00.

MAC Viva Glamorous Lip Palette includes six different shades of MAC Lipstick, all from the family of reds and neutrals. For the first time ever, six of MAC's most iconic VIVA GLAM shades are featured together in a new Viva Glamorous Lip Palette, a sleek little compact with shades from shimmery pink beige to pearlized plum. The Palette is priced at $40.00, and it includes following hues: