MAC Love Me Lipstick Collection

August sees the launch of MAC Cosmetics’ brand new Love Me Lipstick collection, which consists of no less than 24 lipstick shades in a revolutionary new cream formula.

Innovating on application, sensation, and wear, MAC has created a feather light lipstick that combines intense color payoff, delicate shine and long-lasting hydration. The formula is based on what’s called a True-Color Gelled System that evenly disperses color pigments in a translucent gel matrix. The result is a bright and even, smooth finish. The moisturizing formula includes exotic ingredients such as lychee fruit extract and nourishing Argan oil.

MAC Love Me Lipstick will be offered in 24 different shades, divided into three color categories, with eight shades in each. The black lipstick case features a gradient finish that also designates the color harmony to which the particular shade belongs:

• Shameless Nudes - peach, brown and pink hues
• Powerful Reds - crimson, fuchsia, burgundy and wine shades
• High-Impact Purples - orchid, lavender and mauve colors

The launch of the Love Me Lipstick will be accompanied by the empowering campaign featuring six beauty ambassadors such as Harper Watters, a dancer; Maxine Ashley a Bronx-born pop star; a Japanese-British singer-songwriter and model Rina Sawayama, American fashion model Halima, Instagram influencer Amber Wagner, and makeup artist Frances O’Sullivan.

The campaign, which is all about self-love, joy, and zest for life, should kick start the sales of the lipsticks, starting August 1st 2019. Each lipstick shade will retail for $19.

MAC Love Me Lipstick

Lipstick

MAC Love Me Lipstick is a new creamy feather light lipstick that combines intense color payoff, delicate shine and long-lasting hydration. The moisturizing fo ...

Price $19.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)