MAC Maximized Collection brings the new False Lashes Maximizer

MAC Cosmetics has just announced the launch of its new Maximized Collection. This small, capsule collection comprises MAC’s legendary False Lashes Extreme Black Mascara, paired with a brand new lash-maximizing product – the False Lashes Maximizer.

As you may already presume, the Maximizer is actually an innovative lash treatment that primes your lashes and boosts the color payoff and hold of your mascara. This revolutionary primer is loaded with nourishing ingredients and formulated to wrap each lash with nutrients, and boosts the volume of your lashes even before you apply the mascara.

The lightweight yet rich formula increases the volume and creates a push-up effect, thanks to its specially designed brush. As MAC sends word through its official press release – the new False Lashes Maximizer is designed to transform your lashes into a fashionably false in look, but honestly real!

MAC False Lashes Maximizer will be available from December 2016, at a price of € 17, while the complementary MAC False Lashes Extreme Black Mascara retails at € 24 ($22.00). In case you haven’t had a chance to try this mascara yet – it is an intense, inky, deep black mascara based on a unique mousse-like formula that quickly and gently adheres to lashes and creates the optical illusion of lash extensions. The mascara saturates the lashes in deep and dark color, and gives the richest imaginable black finish with a single stroke of its unique double-lush brush.

 Available at MAC online store from 25^th of November 2015.

Products mentioned in article

MAC False Lashes Extreme Black Mascara

MAC False Lashes Maximizer

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)