MAC partners with Miley Cyrus for Viva Glam 2015 Campaign

MAC has announced its new Viva Glam collection, which is scheduled to launch in January 2014. This time, the face of the Viva Glam campaign, and its celebrity spokesperson is the famous American singer, actress, and songwriter – Miley Cyrus!

The 21-year-old pop star is the new celebrity icon of the Viva Glam campaign, which runs annually to help raising money and awareness for AIDS. Viva Glam campaign funds MAC AIDS Fund, which was established in 1994, to help men, women and children affected by HIV/AIDS, and prevent the spreading of the disease through educational programs and services. For each year’s edition of the Viva Glam campaign, MAC creates a special Viva Glam Lipstick and Lipglass, to support the initiative by directing 100% of the price of Viva Glam products to the Fund. Since it was introduced 20 years ago, each Viva Glam campaign featured a limited advertising campaign with celebrity superstars. Ricky Martin, Nicki Minaj and Rihanna were the most recent collaborators, and now Miley's makeup products will hit shelves in early 2015. 

Miley Cyrus for MAC Viva Glam Campaign features a Viva Glam Lipstick and Viva Glam Lipglass in the vibrant hot shade of pink. The amplified formula lipstick is priced at $16.00, while the hot pink Lipglass with sparkling pearl retails for $15.00.

Products mentioned in article

MAC Viva Glam Lipstick Miley Cyrus

MAC Viva Glam Lipglass Miley Cyrus

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)