MAC Soft Serve Collection

MAC Cosmetics has just announced the launch of its new color collection, inspired by delicious shades and melting texture of ice cream! The soft-serve collection includes 12 mouthwatering eye shadow shades, paired with a special applicator brush. The Soft Serve eyeshadows are available in a full rainbow of gorgeous pastels, including lavender, minty green, lemony yellow, and soft pink. Each of them is based on the same creamy formula, allowing for buildable application and long-wearing results.

In addition, the Soft Serve Collection includes a range of six brow pencils in surprisingly vivid and bright colors. As you can see, the model on MAC’s visual is rocking a crazy green brow paired with lavender eyeshadow!The MAC Soft Serve Collection will launch online on May 26. The collection will be available in stores for a limited time – from June 2, throughout July 14, 2016.

Feast on servings of new Soft Serve Shadow featuring a unique, creamy, bouncy texture. 12 delectable shades each layer smoothly onto the lid with buildable colour that’s long-wearing, non-creasing and simply delicious. Apply with our new 248 Small Eye Shader Brush. MAC Cosmetics

MAC Soft Serve Shadow - $22.00

• Bounce Around – light, cool taupey silver (pearl)
• Quite Yummy! – light pink (satin)
• Cushy Life – light warm golden beige (pearl)

• Put Me To Shame – mid-tone dirty taupe (satin)
• So So Saucy – mid-tone peach (satin)
• Plead Gilty – vibrant sparking gold (pearl)

• Jealous Girl – mint green (satin)
• Must Be Lust – sparkling bronzey tan (pearl)
• Girls, Girls! – soft pastel purple (satin)

• Best Make Up – light golden highlighter (pearl)
• Big Bad Blue – soft pastel blue (satin)
• Softened Up – mid-tone warm brown (satin)

Dare Hue! Brow Pencil $16.50 US

• Violet Infused – soft lavender
• Blonde Not Bland – pastel peach
• Pink Confetti – pastel pink
• Frisky Fresh – soft mint green
• What A Highlight – soft white gold highlighter
• Clearly Groomed – nude beige

MAC Small Eye Shader Brush 248 - $25.00

Products mentioned in article

MAC Small Eye Shader Brush 248

MAC Dare Hue! Brow Pencil

MAC Soft Serve Shadow

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)