MAC The VIVA GLAM Masterpiece

Here are Lady Gaga and her best friend Nicola Formichetti, Fashion Director of the Haus of Gaga, presenting the global fashion collaboration for MAC Viva Glam campaign.

MAC Viva Glam campaign is a traditional event with a goal to raise funds and build awareness in the fight against HIV/AIDS. The founders of the MAC, Frank Angelo and Frank Toskan, established the MAC AIDS Fund in 1994, and paired with the MAC artists to create special lipsticks to raise money and awareness for AIDS. The 100% of the proceeds of every VIVA GLAM product are going directly to individuals affected by HIV or Aids, despite of their age, race or sex.

Lady Gaga, who is currently one the most influential people in the world, supports the campaign. “I’m a fan of all of you” she says, “but women and gay men are my special little monsters. So wear a condom!” This film reveals how Lady Gaga’s Little Monsters give her wings!

Viva Glam lipstick is offered a hot new shade inspired by Lady Gaga and her passions. It is available in both Lipstick and Lipglass. Each product retails at US$14.50.

Products mentioned in article

MAC Viva Glam Gaga 2 Lipstick

MAC Viva Glam Gaga 2 Lipglass

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)