MAC to launch Instacurl Lash Mascara

Only a couple of weeks ago, in April 2016, MAC Cosmetics introduced its revolutionary Pro Beyond Twisted Lash Mascara. The innovative product with a flexible wand that can bend up to a 90-degree angle, became an instant hit. For the summer of 2016, MAC introduces yet another mascara that has been specifically designed to twist up the volume and create a stunning arched effect - MAC Instacurl Lash!

While the Pro Lash Twisted Mascara has a bendable wand, the new Instacurl Lash mascara features a bendable brush. The tri-partite case features a twistable middle section that can be used to transform the brush from straight to bended, and vice versa. The mascara curls lashes upon application, and holds their curl all day long. A customizable curved brush hugs all lashes, from corner to corner...

As always, Dominic Skinner, MAC's Senior makeup artist from the United Kingdom, was first to give us a sneak peek at the upcoming launch!

To conclude, MAC's new Instacurl Lash Mascara with a bendable brush launches August 6, 2016. The mascara is available in a universally flattering shade of black, named Instablack, and it retails at €24.

Life can change in an instant, shouldn’t your lashes do the same? With instacurl lash, you don’t have to play it straight. This breakthrough mascara curls lashes upon application, holds all day, boosting your look with plenty of oomph. A customizable curved wand  fits each and every eye shape to hug your lash from corner to corner, while a quick twirl provides the style, volume and length you’ll love. Curl up to every lash! – MAC Cosmetics

Products mentioned in article

MAC Pro Beyond Twisted Lash Mascara

MAC Instacurl Lash Mascara

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)