MAC VIVA Glam 2 Collection for 2014

Published: 2014-08-05 by Marina Milojević in Makeup

Rihanna has a new Viva Glam collaboration with MAC! The famous recording artist, actress, and fashion designer has announced a new collaboration yesterday via Twitter, stating that the collection is coming out in September 2014.

This is Rihanna’s second Viva Glam MAC Collaboration and, same as always, it directs 100% of the purchase price of MAC’s special Viva Glam Lipstick and Lipglass to the M∙A∙C AIDS Fund. The fund was established back in 1994 to support people who are living with HIV/AIDS, and to help prevent the disease through educational programs and services.

Check out my new @MACcosmetics #VivaGlam ad. All sales go to people affected by HIV/AIDS. Comin @ ya this September!! pic.twitter.com/nzHOuhiuD4

— Rihanna (@rihanna) August 4, 2014
MAC VIVA Glam 2 Collection for 2014

MAC’s Viva Glam Rihanna II collection is bringing a frosted metallic mauve lipstick and the same-colored lipgloss. The shades are said to reflect Rihanna’s fearless, confident style while a unique, velvety soft packaging features the artist’s signature. 

As always, every cent of the selling price of Viva Glam Rihanna will go towards helping women, men and children who are living with, or affected by HIV and AIDS. The Viva Glam Rihanna II collection will be available for purchase starting from September 8th online, and from September 11th, 2014 at all North America MAC locations. The range is launching worldwide by the end of September. As any other Viva Glam collection, it will be available for six months only.

MAC VIVA Glam 2 Collection for 2014MAC VIVA Glam 2 Collection for 2014 includes:


Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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