MAC Cosmetics presents its MAC Viva Glamorous Bag, a burgundy red Viva Glam Lipstick, and the all-new Viva Glam Lipglass. This gorgeous and sexy set is designed to back-up MAC's ViVa Glam campaign and support its famous AIDS Fund, established in 1994.
The M•A•C AIDS Fund, supports men, women and children, from all over the world, affected by HIV/AIDS. To this very day, the foundation has raised $270 million (US) through the sale of M•A•C’s Viva Glam Lipstick and Lipglass. All of the proceeds from the sale of these products were donated to fight HIV/AIDS.
This year’s Viva Glam edition is created in collaboration with RuPaul, who is a famous American actor, drag queen, model, author, and recording artist. He has previously signed to a modeling contract for MAC, thus becoming the world’s first drag queen supermodel and the first face of the VIVA GLAM. Some of you may even remember this campaign from 1993, when RuPaul appeared on illustrated billboards with a provocative tag line: "I am the MAC girl". Now, two decades later, RuPaul is back with his signature burgundy red shade and he is sharing the impressions: MAC Viva Glamorous Bag arrives on the market on October 24th, as a limited edition offering. The RuPaul set will be available at all MAC counters and at maccosmetics.com. It includes a black satin bag with glossy red and gold detailing, a Viva Glam I Lipstick and new Lipglass. MAC Viva Glamorous Bag will be priced at $30, and 100% of the selling price will go towards helping HIV and AIDS victims.
Marina Milojević
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)
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