MAC x SIA Viva Glam Lipstick

MAC Cosmetics has just announced that singer/songwriter Sia is the newest face of its Viva Glam campaign!

MAC’s new Viva Glam spokesperson may be notably recognized for her famous identity-hiding wig and obscuring her face in an effort to be less recognizable. The avant-garde pop star, who’s usually preferring to let her voice be the center of everyone’s attention, has now made her lips the focal point with a bright red MAC lipstick.

Sia is the successor of many celebs that have been ambassadors of the campaign including Lady Gaga, Nicki Minaj and Ricky Martin, Rihanna, Miley Cyrus, Ariana Grande, and most recently Taraji P. Henson and Jussie Smollett. To date, MAC has raised over $470 million to support people living with HIV/AIDS worldwide. The MAC AIDS fund is supported solely by the sales of the VIVA Glam products, lipsticks and lip glosses. MAC cosmetics donates 100 % of the earnings of its VIVA Glam line to the fund which helps communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs.

MAC VIVA Glam Sia Lipstick is launching on January 25, 2018. The lipstick is a warm, vivid, statement red with a velvety matte finish. The artist’s name appears on the matte black packaging, inscribed in vibrant red. Every single cent of the price of this $17 lipstick goes to people affected with HIV/AIDS.

MAC Viva Glam Sia Lipstick

Lipstick

MAC Viva Glam Sia Lipstick is released as a part of MAC's Viva Glam Campaign for 2018, which benefits the Mac AIDS Fund. The lipstick is a warm, vivid, stateme ...

Price $17.00

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)