Marc Jacobs Beauty Announces Lila Moss As The New Face For Spring 2019 Campaign

Marc Jacobs Beauty has announced Lila Moss, the 16-year-old daughter of supermodel Kate Moss, as the newest beauty ambassador of the brand for 2019. Lila is the official face of a dedicated new campaign, shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau, and nails by Jin Soon Choi.

The brand took it to Instagram to reveal the news, sharing a photo of Lila rocking a bold purple cat-eye look – Lila’s first ever campaign. She joins iconic women who have previously been faces of the brand: Eddie Campbel, Winona Ryder, Adwoa Abdoah, and Kaia Gerber -  the daughter of Rande Gerber and Cindy Crawford who was 15 years old when she appeared in Marc Jacobs’ campaign.

In the campaign image, Lila  wears Fineliner Ultra-Skinny Gel Eye Crayon in a brand new, limited edition shade called (grape)vine. The liner is one of five new colors debuting for spring 2019. The award-winning formula remains the same, soft, creamy, and easy gliding, it provides amazing payoff and sets in place for all-day wear. Fineliner is great for tightlining and lining the waterline, and it is also waterproof. Its slim, striped case is said to be inspired by a Marc Jacobs Collection dress.

The Marc Jacobs Beauty Spring 2019 Beauty Collection will be available globally beginning february 2019 at Sephora stores worldwide, sephora.com, and Neiman Marcus.

Marc Jacobs Beauty Fineliner Ultra Skinny Gel Eye Crayon

Eyeliner

Marc Jacobs Fineliner Ultra Skinny Gel Eye Crayon is a new format for Marc’s award-winning Highliner Gel Eye Crayon. This time, the famous eyeliner comes in a ...

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)