Marc Jacobs Beauty Spring 2017 Collection featuring Kaia Gerber

Published: 2016-11-22 by Marina Milojević in Makeup

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Cindy Crawford's daughter, Kaia Gerber, is the newest beauty ambassador of Marc Jacobs Beauty. Fifteen-year-old Kaia is following in her model mum Cindy Crawford's footsteps as she already works with renowned fashion brands such as Miu Miu and Alexander Wang. In her latest contract, Kaia appears as the face of Marc Jacobs Beauty’s spring 2017 campaign.

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"We've been really fortunate to have had incredible women represent Marc Jacobs Beauty — from Edie Campbell to Jessica Lange — and are excited to add Kaia Gerber to that list. Shooting her for the beauty campaign was fantastic in every way - her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn't fall far from the tree," said Marc Jacobs in the official statement.

Two campaign images have already been revealed, giving us the opportunity to take a first look at the Marc Jacobs color collection for Spring 2017. In the first image, Kaia is depicted wearing Le Marc Liquid Lip Crème in Slow Burn, which is also part of the spring 2017 collection launching in January 2017. This interesting shade of the new long-wear lip formula will be offered on a Cyber Monday presale, 28th of November, on Sephora.com.

In the second image, Kaia is depicted Kaia wears the new Highliner Matte Gel Eye Crayon Eyeliner in Whirl(pool) and O!Mega Lash Volumizing Mascara in a gorgeous light sea green shade named Peacock.

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The new Marc Jacobs Spring Beauty Collection will be available at Sephora worldwide, select Marc Jacobs stores, Neiman Marcus, Bergdorf Goodman, Harrods, John Lewis and marcjacobsbeauty.com.

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